Master Capsule Collection Checklist
Seed & Branding
- pin concept
- card concept
- find vendors to create the pin design if need be (it will likely be)
- establish visual concept/boundaries for pin collections
Who, What, When, Where Why Content
- blog post(s) => BTS pin creation
- 100 post social campaign (instagram & FB & LinkedIn)
- product images (staged & in-the-wild)
- text posts
- leverage reposts
- commission work in relation to the collection
- videos
- IG Lives
Marketing Strategy & REACH
- develop hashtag strategy
- develop SEO strategy
- develop the collaborator/feature strategy on social
- develop ad campaign concepts & tests
-- TIMELY
- leverage Planoly and other content planning services to reposition other collections in a way that does not kill the flow of timeline