Master Capsule Collection Checklist

by Jenny Vallon

Seed & Branding

- pin concept
- card concept
- find vendors to create the pin design if need be (it will likely be)
- establish visual concept/boundaries for pin collections

Who, What, When, Where Why Content 

- blog post(s) => BTS pin creation
- 100 post social campaign (instagram & FB & LinkedIn) 
   - product images (staged & in-the-wild)
   - text posts
   - leverage reposts
   - commission work in relation to the collection 
   - videos 
   - IG Lives

Marketing Strategy & REACH


- develop hashtag strategy 
- develop SEO strategy
- develop the collaborator/feature strategy on social
- develop ad campaign concepts & tests
-- TIMELY 
- leverage Planoly and other content planning services to reposition other collections in a way that does not kill the flow of timeline

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